What We Cover
SuperfoodTimes covers the full spectrum of whole-food botanical ingredients across five primary industry verticals: food and beverage, nutraceuticals, cosmetics and personal care, specialty tea, and functional ingredient sourcing and procurement.
Our editorial focus is deliberately narrow. We do not cover synthetic isolates, pharmaceutical ingredients, or commodity agricultural products outside of their relevance to the botanical supply chain. Our lens is organic, whole-food, and botanically-derived, because that is where the most important and consequential developments in the ingredient industry are happening.
Editorial Standards
Every claim we publish is sourced and verifiable. We do not publish speculative market intelligence, unattributed industry gossip, or content that has not been reviewed for factual accuracy. When we are uncertain, we say so. When the science is contested, we present the state of the evidence honestly rather than defaulting to the most commercially convenient interpretation.
We do not accept payment, product samples, or other consideration in exchange for coverage. Companies and individuals featured in our editorial content are selected solely on the basis of newsworthiness and relevance to our readership.
Masthead & Ownership
SuperfoodTimes is published by Wiaterra. Publisher: Joseph Verdi. Editorial operations are led by founding editor Nadia Strand. Business and sponsorship inquiries reach the publisher through our contact page. Advertising never influences coverage; our full policies live on the Editorial Standards page.
Reporting Bad Actors
The organic ingredient industry, like any industry, has actors who misrepresent their products, falsify certification documentation, or engage in practices that harm buyers, end consumers, and the integrity of the broader market. We take this seriously.
SuperfoodTimes maintains a confidential tip line for industry professionals who wish to report certification fraud, mislabeled products, adulterated ingredients, or other misconduct. We are not an enforcement agency, but we have relationships with regulatory professionals, certification bodies, and investigative journalists who are. Anonymous tips can be submitted through our contact page.
We will protect the identity of sources who come to us in confidence. We will not publish allegations without conducting reasonable due diligence, and we will always seek comment from any party we intend to name before publication.
Suggest a Story
Our readership is one of our most valuable sources of intelligence. If you are aware of a market development, regulatory change, supply chain disruption, or emerging ingredient trend that deserves coverage, we want to hear from you. Story suggestions from industry professionals are reviewed by our editorial team and responded to within five business days.
Submit story suggestions through our contact page. You may submit anonymously; we do not require attribution for tips or suggestions.
Our Coverage Areas
- Superfoods & Adaptogens: ashwagandha, moringa, maca, turmeric, baobab, acai, amla, and the full adaptogenic botanical spectrum
- Tea & Botanicals: rooibos, hibiscus, chamomile, tulsi, butterfly pea flower, rose petals, peppermint, and specialty tea ingredients globally
- Nutraceuticals: psyllium husk, spirulina, chlorella, milk thistle, elderberry, and functional botanical supplement ingredients
- Cosmetics & Beauty: cosmetic-grade botanicals including baobab oil, moringa oil, tamanu, marula, rooibos extract, and emerging actives
- Certification & Compliance: USDA Organic, Non-GMO Project Verified, Prop 65, NOP regulations, and international certification standards
- Market Intelligence: pricing trends, harvest reports, supply chain disruptions, trade data, and sourcing guidance