Nadia Strand is the founding editor of SuperfoodTimes and has spent over a decade covering the global organic ingredient industry, from sourcing and certification to emerging market trends and regulatory shifts across food, beverage, nutraceutical, and cosmetic applications.
Her reporting has focused on the intersection of traditional botanical knowledge and modern ingredient science, tracking how ancient plants like ashwagandha, moringa, and rooibos are reshaping mainstream consumer product formulation. She has covered supply chain developments across India, South Africa, Brazil, Peru, and Japan, and writes extensively on USDA organic certification, Non-GMO standards, and the evolving regulatory landscape for botanical ingredients in the United States.
An AYUSH directive banning leaf material has collided with surging root-only demand, tightening supply just as mandi prices swing higher.
More than nine months after USDA closed the reconditioning loophole, enforcement data show the certification handshake reshaping who can import...